Hapag-Lloyd, the fifth largest carrier in the world by market share, has unveiled ‘Hapag-Lloyd LIVE’, its new customized, real-time supply chain monitoring system as part of its efforts to deliver enhanced logistics transparency.
According to a statement, features of ‘Hapag-Lloyd LIVE’ will include real-time GPS location, temperature and power usage data and alerts.
It will be initially rolled-out throughout the carrier’s fleet of refrigerated (reefer) containers, but some features will be made available to dry container customers on request.
Port Technology reported in late 2018 that Hapag-Lloyd had significantly expanded its reefer fleet and that it was using the latest technology, including ‘Controlled Atmosphere’ to improve customers experience and cut energy.
This latest innovation, Hapag-Lloyd says, will leverage the latest Internet of Things (IoT) technology to further increase the carrier’s supply chain requirements.
Juan Carlos Duk, Managing Director Global Commercial Development, Hapag-Lloyd, had this to say: “With our corporate ‘Strategy 2023’, we have set ourselves the goal of becoming number one for quality.
“Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently.
“It is imperative that we understand and fulfill our customers’ needs faster than our competitors.
“Inviting our customers to further shape our real-time monitoring products right from the beginning will give them an opportunity to receive products that are tailor-made for their needs – while giving us a chance to deliver the best-possible service at the same time.”
It has been developed by Globe Tracker, a leading supplier of supply chain visibility solutions. Mobile technology giants Deutsche Telekom Group and Ericsson will support the project by providing global connectivity and state-of-the-art IoT technology.
Jakub Lamhauge, CEO, Globe Tracker, said: “We are honored to have been chosen by Hapag-Lloyd because of our innovative strength and ability to provide a world-class cold chain visibility solution.
“We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result.”