Hapag-Lloyd introduces “Loaded as Booked” quality promise

ROTTERDAM - SEP 6, 2015: Crane operator picking up a Hapag-Lloyd sea container in the Port of Rotterdam.

The Hapag-Lloyd newly launched “Loaded as Booked” quality promise will see the carrier promise to load more than 95% of customer’s confirmed bookings on the exact ship specified in the reference or first booking confirmation.

“Missed loadings have always been an issue for customers because they cause inefficiencies across their entire supply chain. With our ‘Loaded as Booked’ quality promise, we will significantly lower the number of rolls and make the lives of our customers a lot easier by improving their supply chain flow, boosting their planning security and reducing administrative work related to rolled cargo.

“As a result, in addition to saving time that they can devote to other important tasks, our customers will save money thanks to reduced commercial costs and liabilities,” said Juan Carlos Duk, Managing Director Global Commercial Development at Hapag-Lloyd.

The initative is part of the carrier’s Strategy 2023. The quality promise is part of this comprehensive approach to move closer to the customer, improve operational performance and add more value to products and services. Already in January, Hapag-Lloyd launched a set of three quality promises. The remaining six quality promises will be published in the course of 2020 and until the end of 2021.

An evaluation of the first six months of 2020 shows that Hapag-Lloyd has been able to significantly improve its performance regarding the already-released quality promises – fast booking response, timely and correct bill of lading, and accurate invoicing – compared to 2019, the company said in a statement.

“We see that our various measures to improve our operational performance are paying off. We have made substantial progress in all fields with improved performance figures for the individual targets,” says Jesper Kanstrup, Senior Director Customer Quality.

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