The Port of Halifax will implement Descartes Datamyne to improve its containerised shipping operations and make detailed import and export data in its prospective trade lanes more accessible.
In a statement, the Port of Halifax said its goal is to become “the east coast choice for cargo arriving from central Canada and the midwestern U.S”.
It plans to do so by demonstrating to importers, cargo owners, freight forwarders, terminals and rail providers how the port can fit into their supply chain.
“We are a long-time subscriber to Descartes Datamyne and continue to find it invaluable, especially the in-depth information it provides on cargo transportation at competitive ports in the Northeast,” said Rob McInnes, Manager of Business Development at Halifax Port Authority
Descartes said its solution delivers the deep insight required to research the movement of goods globally to support business development, supplier sourcing and competitive analysis.
“We’re pleased to help the Port of Halifax more effectively target new business development opportunities for its services through our global trade intelligence solutions,” said Mark Segner, Vice President at Descartes.
“By providing detailed information on the flow of trade, ports, carriers and logistics service providers can be more precise in their business development activities, increase revenue, understand the competitive landscape and keep sales and marketing costs in check.”