DP World announced the launch of its e-commerce platform DUBUY.com in Tunisia.
The move into Tunisia – representing a consumer market size of $5.2 billion – bolsters DP World’s commitment to opening digital trade corridors in Africa by creating access to strategic markets.
DUBUY.com is already offered in Ghana, Kenya, Tanzania and Zambia, representing an online business community of more than 4,000 active merchants.
Mahmood Al Bastaki, Chief Operating Officer of Digital Trade Solutions at DP World said: “The African e-commerce market continues to grow, with more regional businesses using digital technology channels to engage with suppliers and distributors. DUBUY.com is uniquely positioned to enhance trade in this region – taking Africa beyond its borders and creating trading opportunities both on the continent and with the rest of the world.
“There is vast opportunity in our latest expansion into North Africa, accessible by businesses across the entire region, along with the Middle East and the rest of the world. We hope that access to this digital platform will further lift the Tunisian economy and enhance prosperity for the region.”
In August DP World announced that dairy production firm Al Ain Farms will join DUBUY.com.