CMA CGM Launches Futuristic Rebrand


CMA CGM has launched a new logo, released a video and created visuals to promote its new ambition for 2017 and beyond in what it calls a landmark year for the company as it opens “a new chapter in its history”.

The French container shipping company has made some large changes since the start of the year, with the nomination of Rodolphe Saadé as Chief Executive Officer of the Group on February 7, 2017, the launch of the Ocean Alliance in April — the largest maritime operational alliance in the world, and the potential acquisition of Mercosul in Brazil.

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CMA CGM stated on its website: “This new ambition must be reflected in the Group's image, with a new logo [see below], the eighth since the company was founded in 1978. This logo exemplifies the power and energy of CMA CGM.

“It is built on a unique typography and two new colors, recalling the French national colors. It was designed by the company brand image.

“All the brands of the CMA CGM Group will adopt this new typography, bringing coherence and strength to the Group’s entities.”

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The visual, featured underneath the logo below, has been designed to symbolize CMA CGM’s values of initiative, boldness, imagination and integrity.

Tanya Saadé Zeenny, Executive Officer of the CMA CGM Group, said: “An extraordinary entrepreneurial adventure, CMA CGM is a family business which has become a world leader in just 39 years.

“Today it unveils its new ambition through a new slogan, a new visual identity and new graphic identity.

“This new ambition reflects our values of initiative, boldness and imagination, our ability to innovate and our determination to continue the Group's development.”


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