Hanseatic Global Terminals (HGT) has completed the rebranding of its Le Havre terminal, marking the latest step in its expansion following the acquisition of a controlling stake earlier this year.
Since the acquisition, HGT has moved quickly to invest in the terminal, including the purchase of 14 Kalmar hybrid straddle carriers, scheduled for delivery in early 2026.
Benoit Klein was also appointed Managing Director of Hanseatic Global Terminals Le Havre.
The terminal has now been rebranded as Hanseatic Global Terminals Le Havre, marking the next phase in its development.
The change includes updated visual identity across the site, workwear, offices and digital channels, and formal registration under the new name.
Alongside the rebrand, HGT is standardising operational processes across the terminal to align them with its wider network, aiming to deliver consistent service levels for customers and partners globally.
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Le Havre is one of Europe’s 10 largest ports and France’s leading maritime gateway, handling around 3 million TEUs annually.
The port benefits from strong hinterland connections to Paris, with container volumes expected to grow, particularly in the reefer segment.
Dheeraj Bhatia, CEO of Hanseatic Global Terminals, said: “This milestone marks a significant step in our Strategy 2030 to grow our Terminal Portfolio and reflects our commitment to building a unified, world-class terminal network that delivers consistent, high-quality service globally.
“The rebranding of Hanseatic Global Terminals Le Havre represents our dedication to reliability, sustainability, and innovation for our customers and partners.”
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Eric Barbé, President of Seafrigo Group, stated: “This change of identity marks a major turning point: thanks to our strengthened partnership with HGT, we are combining our expertise in temperature-controlled food logistics with a global vision of port terminals for the benefit of our customers, our employees and the development of the Port of Le Havre.”
Benoit Klein, Managing Director of Hanseatic Global Terminals Le Havre, stated: “Since joining Hanseatic Global Terminals, our focus has been on investing in people, technology, and infrastructure to strengthen our capabilities. The brand transition marks an exciting chapter for Le Havre, and we remain committed to providing the same trusted service while unlocking new opportunities for growth and excellence.”
The company plans to expand its portfolio to around 30 terminals worldwide by 2030.
For more information:
Hanseatic Global Terminals – https://www.hanseaticglobalterminals.com/
