BigCommerce signs partnership agreement with CMA CGM Group


Open SaaS e-commerce platform BigCommerce has signed a strategic partnership agreement with the CMA CGM Group to enable thousands of its subsidiary NewOxatis’ merchants to build world-class digital storefronts.

By utilising the ‘NewOxatis powered by BigCommerce’ product, the enterprise partnership provides NewOxatis merchants with access to the best-in-breed technology, preeminent tech and agency partnerships and cross-channel expansions.

“Through this partnership with a global e-commerce leader like BigCommerce and through the complementary expertise that exists within our group, we can develop e-commerce and digital marketing solutions for our clients and also manage the entire logistics chain,” said Michael Miramond, Chief Digital Officer of the CMA CGM Group and CEO of NewOxatis.

“This partnership is fully in line with the CMA CGM Group’s commitment to accelerate innovation and digitalisation of its industry providing an end-to-end digital offering to its customers.”

The partnership equips merchants with a new online sales channel, fully integrated with information systems using ERP and product information management software, along with CRM and marketing tools.

The platform will also offer a full e-commerce website design service and digital marketing solutions, delving into search engine optimisation (SEO) and advertising with Google Ads.

Brent Bellm, Chief Executive Offer at BigCommerce, added “Our joint venture with the CMA CGM Group and NewOxatis represents the next in a series of significant partnerships that demonstrate our continued expansion throughout EMEA, the success of our ‘Powered by BigCommerce’ product and our unique position in the industry to help these markets prosper.

“BigCommerce’s commitment to the material growth of NewOxatis’ customer base is supported by our partnership’s rich fusion of best-in-breed technology, our Open-SaaS platform and world-class shipping and logistics which will empower merchants to build, innovate and grow their businesses online.”

One further collaboration CMA CGM has been part of is with AD Ports Group, as both parties announced the signing of a 35-year concession agreement for a new terminal at the Khalifa Port. Announced in September 2021, the new terminal that will be established at the port will be the first semi-automated container port in the GCC region.

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