We are Maersk: World’s largest shipping line releases $2 million corporate video

20 Feb 2012 - PTI Multimedia, Shipping, Maersk

A new US$2 million corporate movie, seen below, featuring the A.P. Moller Maersk Group's shipping, terminals and oil exploration and production activities was launched in London earlier this month.

Shot in 40 cities across 20 countries, the movie touches on the "mountains" moved each day by the world's biggest container shipping line.

Titled We Are Maersk, the 12-minute production was made in conjunction with 10 shorter films, one each for six business units and another four for separate corporate themes, in a big screen update of the company's image.

The main movie is a snapshot of the work performed by the 108,000 people who crew 1,000 vessels, 26-plus oil rigs and offices and factories in 140 countries.

It includes the insights of Vincent Clerc, a senior executive from Maersk Line, Nguyen Thi Minh, Ngoc, human resources manager at Cai Mep International Terminal, Vietnam, Ben Pomford, a senior toolpusher with Maersk Drilling, and Mariann Richterhausen, a Maersk Oil well site geologist.

“The basic principle is that people can trust us,” former Group Chairman Maersk Mc-Kinney Moller says to camera at the end of the film.

The film was directed by Christoffer Boe, winner of the Golden Camera award at the Cannes Film Festival in 2003, and narrated by British actor John Hurt.

 

Video courtesy of A.P. Moller Maersk